How to Use This Scorecard:
The benchmarks below are general guidelines for B2B SaaS startups. Enter your current metrics to see how you stack up. Remember, storytelling and team are just as important as the numbers.
| Metric | Pre-Seed | Seed | Series A | Your Current |
|---|---|---|---|---|
| Monthly Recurring Revenue (MRR) | $1k - $10k | $10k - $50k | $100k+ | ... |
| MRR Growth Rate (MoM) | 20%+ | 15-20% | 10-15% | ... |
| Gross Margin | >50% | >60% | >70% | ... |
| Customer Acquisition Cost (CAC) | <$1,000 | $1-3k | $3k - $5k | ... |
| LTV to CAC Ratio | >3:1 | >3:1 | >3:1 | ... |
| Net Churn Rate (Monthly) | <5% | <3% | <2% | ... |
| Active Users / Customers | 100 - 1,000 | 1k - 5k | 10k+ | ... |
| Team Size | 2-5 | 5-15 | 15-50 | ... |
| Runway (Months) | >12 | >18 | >18 | ... |