Who to send it to:
- Current Investors
- Potential Investors (including those who have said "no, not now")
- Advisors & Mentors
- Key connectors and supporters in your network
Best Practices:
- **Be Consistent:** Send it around the same time each month (e.g., the first Tuesday).
- **Be Transparent:** Share both the wins and the challenges. This builds trust.
- **Be Clear:** Use bullet points and bold text to make it easy to read in 60 seconds.
Email Template
Click the button to copy the entire template to your clipboard.
Subject: [Your Company Name] | July 2025 Update Hi everyone, Sharing our progress for July at [Your Company Name]. Our core focus this past month has been on reducing churn and preparing for our v2 onboarding experience. --- **TL;DR / Highlights:** - **Steady Growth:** Grew MRR to $72k (+8% MoM) with zero paid ad spend. - **Major Win:** Closed our first enterprise deal with ABC Company, validating our upmarket strategy. - **Team Growth:** Welcomed [New Hire Name] as our new [Job Title]. --- **📈 Performance Snapshot (Lead with KPIs)** - **MRR:** $72,000 (+8% MoM) - **New Customers:** 24 - **Customer Acquisition Cost (CAC):** $1,250 - **Gross Margin:** 75% --- **🏆 Major Milestones & Wins** Our biggest win this month was **closing our first enterprise deal with ABC Company.** This is a major milestone that not only adds significantly to our ARR but also proves our product can meet the security and feature requirements of larger organizations. --- **💡 Challenges & Learnings** We saw **customer churn for our October cohort increase from 5% to 11%.** After analyzing the data, we learned that the primary driver was a confusing user onboarding flow for a key feature. We are actively addressing this by redesigning the v2 onboarding experience, which is our top product priority for the next 30 days. --- **🌅 What's Next on the Horizon?** Our goals for the next 30 days are clear: 1. **Product:** Finish and ship the v2 onboarding flow to reduce churn. 2. **Growth:** Prepare our first paid growth experiments on LinkedIn. 3. **Sales:** Onboard ABC Company successfully and build a repeatable process for future enterprise clients. --- **🙏 How You Can Help (Our Asks)** Every update is a chance to activate our network. Here’s how you can help this month: 1. **Introductions:** We are looking for introductions to potential customers in the [Industry Name] sector. 2. **Hiring:** We are searching for a talented [Role Name]! If you know anyone great, the job description is here: [Link to Job Description]. As always, thank you for your incredible support on this journey. Best, [Your Name] Founder & CEO, [Your Company Name] [yourwebsite.com]